Business is war, or so the Japanese say. Businessmen are always taught to think that there is no room for second place in business, and there is only win or lose to think about in the battlefield. The difference between war and business, however, is that there is no room for unorthodox and dirty tactics. [...]
Even the best restaurants all over the world have their own quiet nights and days. These are the times when it becomes so hard for them to fill their seats and thus obtain a decent revenue for their business. This could happen to you too, but you can lessen its financial impact if you are [...]
As more and more people are becoming aware with the depletion of the ozone layer or global warming, they want to go green. In fact, business owners who add “living green” concepts into their establishments and enterprise tend to capture the attention of more clients and customers, thereby increasing their revenues. The idea of “green” [...]
Starbucks is one of the most popular coffee shops in the world, and so far, it has retained a top position despite the stiff competition in the industry. Why? The answer is all in the brand. You don’t need to be a high-end restaurant just so you can justify the need to have your own [...]
Do You Want to Market Your Restaurant for Free? Here’s How. Marketing is an essential part of business. You need marketing in order to get yourself noticed by your prospective clients. Restaurants too need to be marketed for them to gain regular customers. However, marketing restaurants can be difficult and needs definite strategy, and could [...]
Everyone is now crazy about online marketing. When before people used to rely on yellow pages and newspapers to get their messages and business across, people now use the Internet and websites to facilitate marketing. Restaurants are no different. There are even websites nowadays that are devoted to listing restaurants and advertising them to potential [...]
Should you or should you not? This will be one of the most proverbial questions when you’re already in the marketing stage of your restaurant business. If you’re left in a confusing state, then perhaps evaluating the pros and cons of it will help you come up with a better decision later on: You will [...]
Just because you have a restaurant coming up, you have to stick with the newest and popular marketing trend: creating your business website. In case you don’t know, there are still thousands out there who don’t even know how to handle a computer properly, more so surf the Internet. That’s why if you want to [...]
Do you know how long your time is to convince your website visitor to stay? You only have 5 seconds. Since 1999, I am helping small business owners in designing website and in their Internet marketing campaign. All these years, only few of them really talked about how to give right information to their website [...]
Whether you’re thinking of opening a restaurant today or tomorrow, there’s always that huge possibility that you’ll be pitted against small but many competitors, or few but huge ones. Since you know that the only way to get noticed and obtain customers is to stand out, you have to come up with your own niche. [...]