Consider the following conversation. restaurant owner: Hey, got a minute? General Manager: Sure. What do you have for me? Owner: I’ve been looking at some figures. Food and labor costs are only going up, and the loan I got two years ago isn’t going to do me any favors either starting September. We need to [...]
The Chinese proverb says, Humans would get killed for money, birds would get killed for food. So far the proverb has proven true. I hate to think of a time when people are getting killed for food. But with the surfacing of a new virus, what they call swine influenza, it is yet another strain [...]
Social media is getting a lot of attention these days. Whether you need to let out some steam before going to bed at night, or simply bored with work at the office, millions of people are connecting and exchanging bits of information over this digital landscape that is the Internet. For the average person, this [...]
In the last article, we talked about five effective ways to improve sales through proper food merchandising, a restaurant marketing strategy advocated by foodservice specialist Diane Chiasson. But the list doesn’t end there. Here are four more tips from the expert. 1. Use merchandising and cross-merchandising to boost sales Here’s a good question to get [...]
There are countless ways to increase your sales as a restaurant operator. This blog website is proof of that. Every article here is after all about boosting sales and improving your services. For this article, I’ll be talking about yet another great way to increase sales – proper food merchandising – through the words of [...]
Everything is perfect. The food is delicious, operations are running smoothly, the ambiance is exciting, and most importantly, customers are coming and going – just the way you pictured it. Everything is going according to plan. But any successful businessman will tell you that money coming in isn’t the sole end goal of running a [...]
All businessmen rely on marketing to gain customers for their firms, and these include restaurant entrepreneurs. Each business have different audiences, and very different ways to market. Unfortunately, most new businessmen misinterpret the meaning of marketing and end up making mistakes along the way. To make matters worse, marketing makes or breaks how your business [...]