There’s a vicious cycle going on when it comes to restaurant marketing. Don’t get me wrong. There are several great ways to market a restaurant. But even so, many restaurant operators simply aren’t made aware of the best restaurant marketing techniques by their consultants or advertising sales people. They want you to come to them [...]
I am a big fan of the TV show Friends. Last night I was watching some of the back episodes when this scene came up. In the scene, Ross was having a fit because Leonard, Rachel’s father, didn’t want to give the waiter anything more than 4%. Or was it 8%? Anyway, one or the [...]
The other day I didn’t feel like going to work. So I decided to drop my daughter off at the school. I did that, and that’s when the idea hit me. Schools are a great way to market your restaurant. Think about it. Being school-friendly not only allows you to market your restaurant to children [...]
As a restaurant operator, if there’s one thing you can’t avoid from happening in your restaurant, it’s dealing with difficult customers. It won’t matter how much you train your employees to try and put on a happy face very early in the morning. Simply put, there are customers who come to your place lugging along [...]
They say learning is a never-ending process. For restaurant operators, here’s the opportunity to learn something very important: Twitter might just be the killer application that could turn your restaurant brand into a household name. It’s social, it’s easy, and most importantly, it’s cheap. Let’s learn something from the success of Naked Pizza. Naked Pizza [...]
Customers might let you get away with bad-tasting food, sure, but they won’t let you get away for running a kitchen that doesn’t meet basic sanitation protocols. Cleanliness and sanitation of the work place should always be on your list of top priorities. I once read an article on the New York Times that said [...]
This time I’m going back to basics and talk about the “Four C’s” of effective restaurant management. So are you ready? Let’s begin. The Four C’s of effective restaurant management are… 1. Cost Cost is one of the biggest reasons why restaurant operators fail at their own game. For a restaurant business, the biggest cost [...]
The Eagles once said, “There’s talk on the street, and it sounds so familiar.” There’s definitely some talk going on in the online world, and it’s about none other than Susan Boyle. Last month, around the first or second week of April, one or the other, a video of Susan Boyle singing on Britain’s Got [...]
I’m always impressed whenever I see the sign “WiFi zone area” in a public place, especially in a café or a restaurant. Free Internet access is always a nice touch for any establishment. It’s a new business trend that’s been going on for some time now, and restaurant operators everywhere are quickly seeing its potential. [...]
It was three in the morning—I couldn’t sleep—when the idea for this article suddenly hit me while I was browsing through my Twitter updates. A friend of a friend of mine posted an update about a certain restaurant brand I’d rather not name. Anyway, the message went something like this, “Just came out of this [...]