This is the second part of the article restaurant strategies: Three Deadly Leadership Sins. In business, nothing guarantees success better than success itself. But let me tell you one other thing. If you could minimize your mistakes as a leader, what I call deadly leadership sins, that’s one step closer to becoming what you’ve always [...]
In business, nothing guarantees success better than success itself. It’s no secret that restaurant businesses are closing up shop one after another. No amount of “How to” restaurant marketing research is going to change that. Fact is there’s any number of reasons why a restaurant fails to get off the ground, and one of those [...]
Blogging is funny. If you’re reading this article, do I really need to explain why your restaurant business needs its own blog website? This article is evidence in itself! Anyway let’s get down to business, and allow me to explain why a restaurant marketing blog website is essential to your business success. In another article, [...]
I know these are tough times, with the recession and a worldwide pandemic going on. And both are perfectly good reasons to stay home and have dinner in the safety of your own kitchen. As an entrepreneur, you need to step up your restaurant promotion ideas. You need to be able to grab a megaphone [...]
Twitter this. Twitter that. It seems every business and every restaurant wants to advertise on Twitter. But let me assure you Twitter is not fool-proof. Twitter as a free restaurant marketing platform has its share of setbacks too, and I think it is best that you find out about it before any permanent damage is [...]
A newspaper going out of business doesn’t really stir a lot of water. That is, unless you’re a restaurant operator, and then it becomes an entirely different story. Every publication that decides to close shop will affect the marketing plans for your restaurant in ways you don’t expect it to. The Seattle Post Intelligence posted [...]
I can’t help but get annoyed at how most restaurants are willing to pay hundreds—no, thousands of dollars for marketing campaigns that don’t work. I have friends in the business who tell me their clients continue to pay the same sales people who bring up the same ineffective strategies again and again: magazine and newspaper [...]
My grandfather owned and operated a small restaurant. He did it for many years, and back then he didn’t need to worry about restaurant promotionals, such as email newsletters, that kind of thing. For my grandfather having good food and sometimes running a small ad in the local paper was all he needed to run [...]
Email advertisements flying around isn’t exactly a novel idea. Businesses have been experimenting with the medium for some time now. But here is the thing. Nobody ever seems to get it. Even now, after all these years, email marketing for restaurants is still considered a mediocre marketing approach. If you have may email address, why [...]
The foodservice industry is a volatile industry. In foodservice, employees turnover as quickly as McDonald’s turns tables. One minute Jerry is your new pastry chef, the next minute he’s filing his resignation. What can I say? That’s just the way it goes. I can tell you two things though. First is that, as a restaurant [...]