When was the last time you entered a restaurant, took one glance at the line, then walked right out again to look for another place? We’ve all done that one time or another. For the customer, it’s no big deal. For the restaurant operator, it could very well break his business. The Internet makes a [...]
Twitter. Tweet. Tweets. Tweeting. If you don’t know your way around the Internet, which I doubt if you’re reading this article, you might take those four words as the sound a bird makes or something. But any Internet-savvy person will tell you Twitter is a fun social networking website. To a restaurant operator, Twitter is [...]
Email marketing is an effective and important way to reach customers and boost restaurant sales. There’s no denying it. Email marketing is convenient, cheap, and most importantly, it works – if done right. Here are five simple tips on how to maximize your email campaign to help with restaurant sales. 1. Register your customers There’s [...]
I have friends who don’t like to eat meat. When I asked them about it, they tell me the taste of beef or pork doesn’t do anything for them. I also know some who don’t eat vegetables. But I do have a lot of friends who love eating seafood. In the US, some states are [...]
Many small business owners think restaurant branding and restaurant marketing naturally go hand-in-hand. I used to think that way too when I first started out. When you market your brand, you are branding it, too. That isn’t always the case. Most restaurants—or every small business, just about—practice business marketing by identifying key markets, attracting new [...]
Times are tough. I mean, it could be worse, but the bottom is everyone wishes the situation was better. My heart goes out to restaurant operators. They are one of the few hit hardest by the recession. It’s about time you, the restaurant operator, get creative if you want your business to survive this economic [...]
A successful restaurant business lives on a balanced marketing approach. Make good use of everything, and everything will come back to you as profit. I think it’s about time I recap some of the most essential restaurant marketing solutions I’ve discussed in my previous articles. So here goes… Restaurant marketing solution #1: Plan ahead of [...]
The foodservice business is a tough nut to crack. Put aside the fact that we’re in a recession, one minute your essence of crab soup is the talk of the town and the next, a new place opens down the block and eats into your profits like a worm to an apple. This is where [...]
This is the second part of the article marketing tips for restaurants: Do You Struggle With Social Media? Conversation is king–I mean queen–on social media. I think we got that much down in the previous article. If you want a solid relationship with your customers, start by conversing with them through dialogue, not some static [...]
Social media is both familiar and unexplored lands for restaurant operators. It’s been around some time, yet any online marketer will tell you there are still vast uncharted opportunities in social media waiting to be tapped. Problem is, you already signed up for Twitter, Facebook, and even YouTube, but for some reason customers just don’t [...]