I opened my inbox the other night, after having a wonderful dinner with some old friends, and found five spam emails waiting for me. I clicked each of their checkboxes and then clicked delete. So there, gone, just like that. This is one of the things direct restaurant mailer does better than email advertising. If [...]
Promoting a restaurant is no easy task. It’s going to take a lot out of you. These days of global recession and restaurants going out of business, you need to be extra creative if you want to see your restaurant take off. It’s sad to think not every restaurant owner out there could get this [...]
There is a big difference between talking and walking it. It’s easy to know anything about everything these days, even if it is about establishing a restaurant business and marketing it. But let’s not forget the most essential part restaurant marketing – experience. Simply knowing this and that thing isn’t going to make everything work [...]
Mark Twain once said, Advertisements contain the only truths to be relied on in a newspaper. I don’t know what Mark Twain was referring to back then, but I do know what he said, or wrote, makes a lot of sense these days, especially in the foodservice industry. restaurant public relations is a critical formula [...]
restaurant consulting isn’t a walk in the park. If anything, it’s a job that takes personal experience and creativity to get good at. You need to have both, or else just one or the other isn’t going to get you very far. I have a restaurant owner friend who came to me, a business coach, [...]
As restaurants go, you can’t get any more sophisticated than fine dining restaurants. These restaurants are at the top of the foodservice business hierarchy. So okay. Fast food might bring in more profits at the beginning. But fine dining restaurants make reliable long term sources of income, and you get be in the position to [...]
The Internet makes it so much easy for us to get our hands on credible information. Anything you need to know, right this minute, just one click of a mouse and there it is right in front of you. Same is true for first-time small restaurant owners looking for tips and advice on how to [...]
Associate Editor of Restaurant and Institutions, Erin J. Shea, says about restaurant websites, Web sites are strong allies in an operation’s marketing arsenal and invaluable when it comes to communicating with guests. I couldn’t have put it better myself. Restaurant websites are essential, almost indispensable. These Internet days, a restaurant requires online presence if it [...]
George Bernard Shaw said, “There is no love sincerer than the love of food.” It’s true, if you think about it, every second commercial is about food, every second episode of a TV show has a lunch or a dinner scene, and you can’t take a walk outside in the city without seeing or smelling [...]