Food safety is always a concern for restaurant operators. Simply put, you won’t be getting any repeat business if your customers are contracting salmonella or E. coli—food-borne diseases—after eating in your restaurant. It might hurt your business, but consumer safety is what Google hopes to achieve with its latest project. How does Google, a search [...]
I was reading emails the other night when I came across this article. I thought it showed a good example of efficient internet marketing and decided to blog about it here. Simon Pickles is a proud owner of a Domino’s Pizza franchise in the UK. Located at St. Helen’s, his strong pizza parlor business isn’t [...]
For restaurants, Twitter is the king of social media. You should know how much faith I have in it if you’re reading this article from my blog. But Twitter won’t solve your problems if you don’t know how to “catch” an audience. You need to gain their trust, and make it clear that your tweets [...]
I’ve been talking about social media—Facebook, MySpace, Twitter, etc.—as means of establishing presence on the internet. Do you own a small restaurant business? There’s no better way to spread that piece of good news than to create a fan page on Facebook or get fans to follow you on Twitter. I’ve also worked with a [...]
I’m sure it’s been made clear that not every single restaurant needs to be on social media. For example, Morrisville Cafe is owned by Ms. Jenkins, a small diner located along Chapel Hill Road and has been in operation for more than 30 years. Here’s the kicker: Morrisville Cafe doesn’t have a website. I doubt [...]
Let’s talk about online restaurant marketing. I have friends who had made a good start with their businesses and are now enjoying a steady flow of transactions from both old and new clients. Their line of services falls under different industries, not just foodservice. But they all did one thing in common, which I suggested [...]
Who hasn’t heard of social media? My kids love their MySpace, I mingle on Twitter from time to time. Even my wife plays her farm and restaurant applications on Facebook. But here’s the real thing: are restaurants actually using social media? I’ve been raving about them ever since I started this blog, and I’m sure [...]