There’s nothing wrong with asking help from your employees in collecting customer emails. It’s their job to help you, the restaurant operator, so you could help them, your employees, pay their electric bills and make ends meet. But don’t do it like this guy, Vadim Ponorovsky, who one day decided to email his restaurant staff [...]
Always try to see things in a positive light, even when there’s tough competition. Fact is if there’s one thing you could take from having other restaurants in your business area, it’s the opportunity to learn from your competitors. As the saying goes, “Keep your friends close and your enemies closer.” This is what came [...]
There will always be competition. This is something you need to get into your head the moment you decide to open a restaurant. If there isn’t a single restaurant in your area, expect one to pop up within months or a year of your operation. No doubt your prominent presence as the only restaurant in [...]
Someone looking to start a restaurant business shouldn’t read the paper. It’s disheartening to read about what’s going on in the economy these days. In fact statistics show that 90% of businesses, just about, would fail and shut down for good during its first five years. So okay, who wants to start a new business? [...]
Most business experts say that around 80% of income comes from only 20% of the restaurant’s clients. This is called the 80/20 rule, and it’s something new restaurant owners should note down. Fact is seasoned restaurant business owners use this knowledge to boost their success. What does the 20% denominator tell you? Out of 10 [...]
The concept of running a restaurant is simple: You serve the food, customers come to your restaurant, you get paid for the service. It’s a very simple yet effective way of doing business, and it’s been like that for so many years. But the invention of the Internet made one thing very clear to restaurant [...]
Is it starting to get to you? Email marketing this, email marketing that. Why should you care about email marketing? “I’m in the restaurant business. I should be worried about the menu and not about whether my newsletter is making the rounds in the neighborhood, right?” Wrong. You are in the sales business. You sell [...]
At a time of affordable burgers at McDonald’s and three-figure meals at Le Cirque, more people around the world spend their days hungry and without food. We all know this. But are we doing anything about it? Pizza Hut is. Last month, Pizza Hut launched an ambitious online campaign to fight world hunger. Partnered with [...]
Most of the time we like to read stories of success or else brush up on ways to improve our restaurant’s services. I admit, I’m guilty of both counts. But I’m also aware that sometimes we need to learn the sad truth before we could appreciate the brighter side of things. As a topic related [...]
For restaurants, the battle for customers is no longer restricted to whoever serves the bigger meatball on top of their spaghetti platter. The war first and foremost takes place online. As a restaurant owner, you ought to be concerned about growing your list of emails as much as what’s the daily special for next Tuesday. [...]