These days we are discovering more and more ways to reach the average consumer. For business owner, this is a good thing, especially for restaurant entrepreneurs. restaurant owners can catch new and loyal customers who are on the move any time of day. But thing is, the competition can do so as well. This is [...]
Social media is a great tool for marketing a restaurant. It’s easy to get going, and most importantly, it costs less than the smallest ad at the back of the morning paper, which nobody reads by the way. But thing is most restaurant owners have this misconception of social media being “too easy” that I’ve [...]
In order to be successful you need to strike at the heart of the matter. As a restaurant owner, you need to think BIG. opening a restaurant in some rundown desert town won’t get you anywhere. You must aim for the populous cities—Chicago, New York, Los Angeles, Toronto, etc.—but unfortunately that’s where the competition is [...]
Anyone who has a little money and a dream can open a new restaurant. But the question is whether you can sustain it – do you have the technical skills and expertise to run a restaurant business? You’re in big trouble if you don’t. In the long run you might end up losing more money [...]
The year 2010 is going to be an interesting one for restaurants. There will be changes, and they will be big, enough to draw the line between success and failure of your restaurant business. New York-based restaurant consultants Michael Whiteman and Joseph Baum have compiled a list of potential dining trends for 2010. I find [...]
It’s the first month of the new year and you’ve just opened your dream restaurant. Take note, your dream restaurant. So as much as possible you want everything to work out smoothly, from the in-house operations to advertising. I can help you on the latter. There are a few essential steps you can take, as [...]