I remember doing an article on direct restaurant marketing a few weeks ago. I had good things to say about the method. Direct mail marketing is the future of restaurant marketing, and its only a matter of time before big-name franchises starts joining the bandwagon as well, if they haven’t already. But according to an [...]
Managing a restaurant is no walk in the park. Even before you declare your restaurant “open for business”, there are a lot of things that needs to be done and needs to be taken care of. There’s no denying that restaurant owners are hardworking and very knowledgeable individuals. But any successful restaurant owner will tell [...]
Marketing your restaurant on the Internet is important, but sometimes you need to take a step back and look at the things happening around you. What do you see? If your restaurant is standing in the middle of a business district, you’re in good luck – you might just make some extra money on the [...]
2009 was a good year for Twitter. It was the year when Twitter finally took off and got the attention of many businesses owners, including restaurant operators. A couple of months later, advertising and marketing your restaurant on Twitter have become essential for any aspiring restaurant owner looking to make a good business. Thing is, [...]
Restaurant operators nowadays are lucky. They don’t know what it’s like to market a restaurant the old-fashioned way: purely word-of-mouth. These days customer feedback is still as valuable to a restaurant entrepreneur, but it’s much easier to get around, thanks to the Internet. Online restaurant marketing tools such as blogs, SEOs, social media and etc. [...]
I once sat down with a relative of mine over coffee to talk about restaurant marketing. We talked about a lot of things, but mainly about her restaurant newsletters. She said she’s had great success as a restaurant owner thanks to her newsletters, which brought her more clients and patrons than she could ever imagine. [...]
A friend of mine once asked, “I recently hired a restaurant consultant. What else can I get him to teach me other than how to manage my business?” I raised the coffee to my lips and gave it some thought. Then I said, “The second most important thing you could get a consultant to teach [...]
It’s the year 2010, a fresh start, a new beginning. It’s time to put your focus on how to reach out to one of the wealthiest generations in history – the baby boomers. Sit down and take time to realize how some of the most successful restaurant franchises nowadays appeal to baby boomers more than [...]
I have a friend who is a marketing major. He drives a car to work every day. But every so often his car breaks down—the engine won’t start or else one of the tires gave out overnight—and he has to commute on his way to work. I have never seen my friend try and fix [...]
There’s the saying, “The way to a man’s heart is through his stomach.“ That should tell you women know a thing or two about food and how to satisfy men with their cooking. It should also explain how more women restaurant managers and owners are driving more customers into their restaurants over the past couple [...]