You don’t see a lot of small independent restaurants out there recently. The reason for it is bad economy. Small restaurant establishments have been dropping like over-fatigued worker bees in the last couple years thanks to the economic recession. But the worst part is over now. If your restaurant is still up and running, congratulations. [...]
Lenny Kravitz is a great musician, and he once said that nothing is original any more, everything has already been done before at least once. The guy may be telling the truth. Or he has absolutely no idea what he’s talking about. But one way or another, his words definitely ring true in the world [...]
These are hard times. Tough economic times for businesses, hard times for restaurants. But even so, this is no excuse not to invest some time and money on your restaurant staff. Take it from me. When a person loves his work, he works harder and provides better service to customers. The customers will love and [...]
Tough competition has forced restaurants to advertise. There are more restaurants than most customers could afford dine in, especially in major cities. So what’s a restaurant owner to do? Advertise, of course, to get the lion’s share of the market. But when restaurant owners think of advertising they think about getting an effective message out [...]
In the US, January 25 holds a special place in the hearts of restaurant owners. It is winter, and it is the season when most people like to go out and enjoy a steak or lobster at their favorite restaurant. Still doesn’t ring a bell? January 25 is the start of Restaurant Week in many [...]
Managing a restaurant is no walk in the park. Even before you declare your restaurant “open for business”, there are a lot of things that needs to be done and needs to be taken care of. There’s no denying that restaurant owners are hardworking and very knowledgeable individuals. But any successful restaurant owner will tell [...]
Marketing your restaurant on the Internet is important, but sometimes you need to take a step back and look at the things happening around you. What do you see? If your restaurant is standing in the middle of a business district, you’re in good luck – you might just make some extra money on the [...]
I once sat down with a relative of mine over coffee to talk about restaurant marketing. We talked about a lot of things, but mainly about her restaurant newsletters. She said she’s had great success as a restaurant owner thanks to her newsletters, which brought her more clients and patrons than she could ever imagine. [...]
A friend of mine once asked, “I recently hired a restaurant consultant. What else can I get him to teach me other than how to manage my business?” I raised the coffee to my lips and gave it some thought. Then I said, “The second most important thing you could get a consultant to teach [...]
It’s the year 2010, a fresh start, a new beginning. It’s time to put your focus on how to reach out to one of the wealthiest generations in history – the baby boomers. Sit down and take time to realize how some of the most successful restaurant franchises nowadays appeal to baby boomers more than [...]