Lenny Kravitz is a great musician, and he once said that nothing is original any more, everything has already been done before at least once. The guy may be telling the truth. Or he has absolutely no idea what he’s talking about. But one way or another, his words definitely ring true in the world [...]
I’ve always talked about opening a restaurant website. For good reason, too. There’s no better place to advertise a business, a restaurant, than on the internet. Even when people are hungry and looking for a quick bite, they look it up online to see if there are any good places to dine around their area. [...]
I have a friend who is a restaurant owner. He runs a fairly popular restaurant in his local area. But thing is, 2009 left him with a small hole in his pocket, and now he’s interested in hearing ways how he could cut down on his advertising costs without compromising his restaurant brand awareness. He [...]
Who hasn’t tried Facebook? Who doesn’t even know Facebook? I’d be hard pressed to find someone without a Restaurant City or Farmville account. Simply put, Facebook has become one of the most visited—or overcrowded—websites over the last couple years. A study shows that 6 billion minutes are spent every day on Facebook all over the [...]
A lot of people are getting into this digital matchmaking thing these days. I could name at least a couple friends – or friends of a friend – who met their significant other while chatting online or else browsing a social media website. Twitter is quickly becoming a household name when it comes to meeting [...]
Customers are the lifeblood of any business. Take away the customers, and you’ve got basically nothing going for your restaurant business. So how do you attract more customers? Referrals. It’s the name of the game, which is something that came to mind while I was watching TV the other day. A few days ago I [...]
Tough competition has forced restaurants to advertise. There are more restaurants than most customers could afford dine in, especially in major cities. So what’s a restaurant owner to do? Advertise, of course, to get the lion’s share of the market. But when restaurant owners think of advertising they think about getting an effective message out [...]
I remember doing an article on direct restaurant marketing a few weeks ago. I had good things to say about the method. Direct mail marketing is the future of restaurant marketing, and its only a matter of time before big-name franchises starts joining the bandwagon as well, if they haven’t already. But according to an [...]
2009 was a good year for Twitter. It was the year when Twitter finally took off and got the attention of many businesses owners, including restaurant operators. A couple of months later, advertising and marketing your restaurant on Twitter have become essential for any aspiring restaurant owner looking to make a good business. Thing is, [...]
Restaurant operators nowadays are lucky. They don’t know what it’s like to market a restaurant the old-fashioned way: purely word-of-mouth. These days customer feedback is still as valuable to a restaurant entrepreneur, but it’s much easier to get around, thanks to the Internet. Online restaurant marketing tools such as blogs, SEOs, social media and etc. [...]