I once sat down with a relative of mine over coffee to talk about restaurant marketing. We talked about a lot of things, but mainly about her restaurant newsletters. She said she’s had great success as a restaurant owner thanks to her newsletters, which brought her more clients and patrons than she could ever imagine. [...]
It’s the year 2010, a fresh start, a new beginning. It’s time to put your focus on how to reach out to one of the wealthiest generations in history – the baby boomers. Sit down and take time to realize how some of the most successful restaurant franchises nowadays appeal to baby boomers more than [...]
There’s the saying, “The way to a man’s heart is through his stomach.“ That should tell you women know a thing or two about food and how to satisfy men with their cooking. It should also explain how more women restaurant managers and owners are driving more customers into their restaurants over the past couple [...]
A steady flow of customers coming in and out the front door is no guarantee you’d still be in business five or ten years from now. Habits change, people change. Especially in this economic situation, you need some kind plan to make sure your customers have a reason to keep coming back in your restaurant. [...]
An amateur restaurant owner goes, “What’s so great about online marketing for restaurants?” I go, “It’s simple, it’s easy, and it will only cost you as much as you’re willing to spend on the promotions alone. The advertising itself is free, or almost free.” As online restaurant marketing goes, one of the most popular and [...]
We live in a world where the big boys dominate the playing field. This is something I’m not going to lie to you about. Especially in the foodservice industry, where big chain restaurants—McDonald’s, Burger King, etc.—get all the customers and a huge chunk of the market. Small business owners are left to feed on the [...]
2009 has come and gone. Some restaurant operators are still reeling from its effects, but most are already looking forward to a hopeful new year. It’s human nature to look on the good side. restaurant owners should be the same. But change doesn’t take place without action. If you want a brighter year for your [...]
These days we are discovering more and more ways to reach the average consumer. For business owner, this is a good thing, especially for restaurant entrepreneurs. restaurant owners can catch new and loyal customers who are on the move any time of day. But thing is, the competition can do so as well. This is [...]
Social media is a great tool for marketing a restaurant. It’s easy to get going, and most importantly, it costs less than the smallest ad at the back of the morning paper, which nobody reads by the way. But thing is most restaurant owners have this misconception of social media being “too easy” that I’ve [...]
In order to be successful you need to strike at the heart of the matter. As a restaurant owner, you need to think BIG. opening a restaurant in some rundown desert town won’t get you anywhere. You must aim for the populous cities—Chicago, New York, Los Angeles, Toronto, etc.—but unfortunately that’s where the competition is [...]