9 Reasons Why Women Make Better Restaurant Marketers Than Men

There’s the saying,

“The way to a man’s heart is through his stomach.“

That should tell you women know a thing or two about food and how to satisfy men with their cooking. It should also explain how more women restaurant managers and owners are driving more customers into their restaurants over the past couple months. And they’re doing this on a shoe string budget.

Looking at current statistics, it seems men are more likely to rely on conventional restaurant marketing techniques than women. Thing is conventional methods are becoming less and less cost-efficient and effective. I thought men took risks more than women, too. But I guess when it comes to restaurant management that simply isn’t the case. When it comes to managing their restaurant business, women have become far more aggressive.

Their secrets…

1. They stay away from print, TV and radio advertising.

2. Instead women seem to have found a niche doing direct mail promotions. Email promotions are also proving effective.

3. Remember the term “USP” or “Unique Selling Proposition” in your management classes back in college? Women restaurant owners know their USP, and they make it a point to convey it to the customer using as few words as possible.

4. It seems women are better negotiators overall.

5. Women do a better job of overseeing their restaurant marketing campaigns than men. So they have a better knowledge of which ones work and which ones don’t.

6. Women tend to remember customer names, addresses and other personal information better than men.

7. They take advantage of press releases.

8. They write better headlines. I have no idea how, but apparently they do.

9. Women understand their customer’s demographic than men.

Maybe it’s about time you think about hiring a woman restaurant operator to manage your restaurant. Better yet, study their methods and tactics and apply it yourself.

This blog post is based from information by Jerry Minchey. He is the editor of Marketing Your Restaurant.

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