Restaurant Mailer: Get A 15% to 25% Increase In Sales Through Direct Mail Advertising
I opened my inbox the other night, after having a wonderful dinner with some old friends, and found five spam emails waiting for me. I clicked each of their checkboxes and then clicked delete. So there, gone, just like that. This is one of the things direct restaurant mailer does better than email advertising.
If a fellow wants to be a nobody in the business world, let him neglect sending the mail man to somebody on his behalf.
Charles F. Kettering.
I believe a restaurant mailer campaign is still an effective way to advertise your menu and your restaurant—that is, if you done right. Otherwise the flyers will end up just like those emails, in the recycle bin, and you wasted even more money on the direct mail service.
Here are some tips on how to make your restaurant mailer campaign work.
1. Make sure the mails arrive at their destination
Bank on the campaign by ensuring each and every mail gets received by potential customers within your area of business. For instance, this includes accounting for flats, condominiums, student accommodations, etc.
This doesn’t seem like such a big deal, but it makes a lot of difference in the long run. Trust me.
2. Color says everything
Who wants to look at a long list of food items printed on a brown piece of recycled paper?
Good restaurant service appeals to all the senses. Same goes for mail advertising. So okay. You don’t have to spray perfume all over the flyers, but make sure the design is visually attractive and makes a bold statement as soon as you lay eyes on them.
3. Use restaurant mailers to flirt with their budget
Tease potential customers by slipping discounts, coupons and meal deals along with the flyers. It helps out a lot in convincing customers to dial your number when deciding which restaurant to call for takeout.
4. Redesign your menu
At first it seems like a lot of hassle. Constantly redesigning your flyer sounds like a job in itself. But trust me, it is well worth it.
Constant changes to your flyer design help keep your image fresh. It appeals to both new customers as well as the old ones, since they’d be wanting to try out the “new” you. It’s a lot of work, yes, but the payoff is just too good to be left alone.
Expect a dramatic 15% to 25% increase in your sales if you manage to pull off the campaign successfully. If you commit a mistake somewhere in the process, don’t take your losses to heart. The good thing is that there’s always a second chance when it comes to restaurant mailer campaigns.