Restaurant Marketing Plan: Three More Deadly Leadership Sins
This is the second part of the article restaurant strategies: Three Deadly Leadership Sins.
In business, nothing guarantees success better than success itself.
But let me tell you one other thing. If you could minimize your mistakes as a leader, what I call deadly leadership sins, that’s one step closer to becoming what you’ve always wanted, a successful restaurant operator.
An effective restaurant marketing plan deserves a good leader. Sure, you can read my articles as many times as you want. But until you acknowledge and make a conscious effort to avoid these three deadly leadership sins, all your restaurant marketing plans will end up nowhere. You’ll find yourself back at square one… again and again and again.
You’re doing it wrong if you…
1. Don’t follow the standards you set for others
A good leader lives and breathes and eats like a leader. This sounds easy, but you’ll be surprised at just how many people commit this mistake on a daily basis, people who could’ve otherwise turned out to be effective leaders of their respective businesses.
If you tell your staff to keep their focus on their work, don’t sneak into the back office to play Wii with your kids during operation hours. In short, give the right example.
2. Resist new ideas
The best entrepreneurs are the creative ones. In retrospect, some of the most exciting and innovative restaurant marketing plans are products of creative thinking. This is where collaboration comes in.
Thinking up new ideas doesn’t always have to be a one-man job. Conduct meetings. Ask input from your staff based on their experiences working for you. new restaurant marketing ideas might be a little risky, but with the right nurturing and proper planning, it might turn out to be something else after all.
Don’t be afraid to leave your comfort zone.
3. Don’t learn from mistakes
Restaurant marketing plans can go either way. Sometimes even the most promising ideas turn out to be a dud. Here is the thing. While it’s important to develop an inner sense of smell for poor marketing ideas, I believe the ability to cope and learn something new from every experience signifies the making of a true entrepreneur.
If the idea turns out to be a hit, good for you. If it isn’t, don’t take your losses to heart. A good leader takes this opportunity to learn from his mistake.
That’s it. I just gave you six reasons not to look like a fool in front of your staff. You are the restaurant operator, and everyone else is working under you. Show them a good leader. Show them you mean serious business the moment you flip that sign at the entrance from “Closed” to “Open for business.”
Be a role model. That ought to be your first restaurant marketing plan.