Why Aren’t You Advertising Your Restaurant To Baby Boomers?
It’s the year 2010, a fresh start, a new beginning. It’s time to put your focus on how to reach out to one of the wealthiest generations in history – the baby boomers. Sit down and take time to realize how some of the most successful restaurant franchises nowadays appeal to baby boomers more than anything.
Experts say baby boomers seem to favor the unconventional. And it makes sense – baby boomers began their lives during the economic boom of the 40s and 50s and then flourished in the 60s during the cultural revolution. It’s no wonder baby boomers respond well to unconventional advertising methods.
Here are a few unconventional advertising techniques you can use to market your restaurant to baby boomers.
In-house advertising – Baby boomers like to eat out more than any other generation before them—or, at least not since Vlad the Impaler. You can place advertisements at strategic locations, such as on the door of the cubicle in the bathroom. Hook them in at their most vulnerable moment!
Advertising in airports – There’s no question that baby boomers love to travel. As a restaurant owner, you should take this opportunity to invite foreigners to dine at your restaurant, and remind out-of-towners to visit your restaurant again when they return to the country.
Advertising in movie theaters – Hollywood made and continues to make a lot of money from baby boomers. Why can’t you, restaurant owner? Advertising in movie theater lobbies and restrooms are unconventional, yet effective, ways to market your restaurant.
Mobile advertising – Everyone owns a mobile phone these days. Even baby boomers. Mobile advertising is a great way to market your restaurant to people on the move.
Advertising in golf courses – If there’s anyone who loves to play golf more than anybody, it’s the baby boomer generation. Look around your local golf club courses and check for advertising opportunities. Baby boomers love to socialize. When they’re looking for a place to talk with friends after a relaxing game of golf, they’ll see your restaurant.
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