Why Isn’t Your Restaurant Catering To Local Businesses In Your Area?
Marketing your restaurant on the Internet is important, but sometimes you need to take a step back and look at the things happening around you. What do you see? If your restaurant is standing in the middle of a business district, you’re in good luck – you might just make some extra money on the side if you’re thinking what I’m thinking.
Pray other restaurants in your area aren’t doing this already. Why not contact your neighbor local businesses and see if you could offer to serve them breakfast or lunch? This way they could get more work done by not having to worry about where to go for breakfast or lunch every day of the week.
You get the picture. It’s like catering, yes, but on a regular basis.
Here’s what you can do.
You could approach local businesses by sending out restaurant marketing letters to pitch your catering offers. Take note it doesn’t have to be every day. Maybe you could arrange it so you could fix breakfast for one company on Mondays, a lunch catering service for another on Tuesdays, brunch for another company on Wednesdays, etc.
But the best approach is still on a personal level. Prepare brochures with everything the company needs to know about your catering services. Then arrange to meet the office supervisor to discuss things in person. Sometimes you need to get in touch with the receptionist first, and sometimes the receptionist is all you need to get your foot in their doorstep. Get every interested employee’s name and contact information and store it in your database for future reference.
Once a deal is made, your food will do the talking from here on out.
Who knows? They might like your recipes and become regulars at your restaurant. In any case, this is a win-win situation for you, the restaurant owner. This is good business.
What can you say about catering for local companies? Leave a comment below.
July 29th, 2011 at 3:12 pm
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