A Step-By-Step Guide To Creating Your Restaurant’s Fan Page On Facebook
Facebook is a social media website and it needs no introduction. A couple years from now, I won’t be surprised if Facebook is named the most visited and most popular website in the world. Look around you. The Facebook buzz is in the air.
Which is why I’m writing this article. restaurant owners can – and should – no longer ignore the advertising opportunities that Facebook offers. So in this article we’ll go through the process of creating a Facebook Fan Page for your restaurant, step-by-step.
Here goes.
Step #1. Sign in your Facebook account
First things first, you need to sign up for a Facebook account. Once you got that taken care of, you need to log in using that account to be able to create a Facebook Fan Page.
Type your username and password to log in.
Step #2. Navigate to Facebook Fan Page section
You’ve logged in your account and opened your Facebook homepage. Now scroll down and find the link “Advertising” at the bottom of the page. Click it.
On the next page you’ll see the link “Pages” with an orange flag icon beside it. Click that link and it will take you to another page – the Facebook Pages section. Click the “Create a Page” button. This is where you begin constructing your restaurant’s Facebook Fan Page.
Step #3. Create a Facebook Fan Page
The first thing Facebook will ask you is to choose a category. Select “Local” and then choose “Restaurant” as the sub category.
Next you need to provide the name of your restaurant. You know what goes here. But be careful. You can’t change the name of the restaurant once you’ve confirmed it. Make sure the name is search engine-friendly as well. I suggest you include the name of your town or city following the restaurant’s name, so it’s easily indexed by major search engines.
Finally check the box that asks you as an authorized person for the creation of the page. Type your complete name, and then click the “Create Page” button.
Voila! Your restaurant has a Facebook Fan Page.
Step #4. Fill in required information
Facebook will prompt you to provide a few details about your restaurant. Fill this up, making sure everything is correct and accurate. You can also upload a logo of your restaurant, which I recommend. It helps give your restaurant and brand a recognizable image while the page itself serves as your digital home.
Invest some time to make the page look more professional. You could do this yourself, or you could hire someone to decorate and update the page from time to time if you’re too busy managing the restaurant. In any case, you can use your Facebook Fan Page to share insider information with your fans, exchange recipes, hold contests, or simply update them about incoming events.
That’s the basic idea – use the Facebook Fan Page to bring in even more fans.
Step #5. Publish
Click “Publish this Page” to complete the procedure. Once the page is online, click “Become a Fan” and become the first ever fan of your restaurant!
Five simple steps go a long way into opening doors for your restaurant to establishing a stronger online presence. Every restaurant owner wants internet visibility for their restaurant. Facebook has it. The only thing standing in the way is your initiative to take advantage of it.
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