Double Your Sales By Advertising Your Menu
Social media is getting a lot of attention these days. Whether you need to let out some steam before going to bed at night, or simply bored with work at the office, millions of people are connecting and exchanging bits of information over this digital landscape that is the Internet.
For the average person, this means fun. For the restaurant entrepreneur, this means sales.
If you own a foodservice establishment—restaurant, café, fast food chain, etc.—you already have the perfect tool you can use to advertise your business on social media: your menu. What better way to plug your restaurant than by bringing your menu to the screens of millions of home computers? And all of it for free.
Here are four ways to advertise your menu on social media:
1. Advertise on Facebook
Almost anyone who uses social media to connect with friends has a Facebook account. Facebook is one of the more popular social media websites these days. So what you should do is add a copy of your menu to your Facebook profile.
Make sure it is uploaded as text and image to make it readable both by search engines and the human eyes.
2. Partner with CityMint
The cities of Los Angeles, San Francisco, Seattle, Boston, Chicago and NYC all have one thing in common – they belong to CityMint’s market. If you live in any of these locations, partnering with CityMint would be a good move on your part.
Restaurants that are partnered with any of CityMint’s markets have their menu uploaded and accessible through CityMint’s popular iPhone application. Imagine your restaurant’s menu being available on the iPhone… that’s just great.
3. Blog
Blog your menu. It doesn’t get any simpler than this. These days blogging is one of the most effective ways of communicating relevant information with other people. In your case, the “relevant information” is your menu, and the “other people” are your potential customers.
4. Advertise on Twitter
Advertise your new dishes on Twitter. Then pass along a discount coupon for hearing the good word. For example, if a customer says he found out about the new dish on Twitter, knock off 5% ~ 10% of the check. That should boost your Twitter buzz.
Most restaurants upload their menus on websites as a static PDF file. This is a big mistake. Search engines can’t read PDF files, and the tactic is boring. The best form of advertisement is still word-of-mouth. And on the Internet, social media is the new word-of-mouth.