Five Big Reasons Why A Restaurant Marketing Blog Is Essential To Your Success
Blogging is funny. If you’re reading this article, do I really need to explain why your restaurant business needs its own blog website? This article is evidence in itself!
Anyway let’s get down to business, and allow me to explain why a restaurant marketing blog website is essential to your business success.
In another article, I talked about the decline of other advertising methods—newspaper ads, Yellow Pages ads, etc. I don’t mean to be harsh, but these platforms are simply no longer effective, and advertising through them is like throwing away good money into the roast pit. People are looking elsewhere for information: the Internet. On the Internet, blogs rule. In blogs, content is king.
I admit that sometimes no amount of words will convince a person with so much at stake, especially a restaurant operator, who’d rather spend his time managing the business than typing cutesy words on the Internet. But before you put your foot down, I recommend you check out these popular restaurant marketing blogs from Dairy Queen and Tyson Chicken.
Another popular blog website is KogiBBQ. See for yourself what a good restaurant marketing blog did for a small rolling store that sells tacos.
But to answer the question why it’s important, let me go into the details…
- Easily recognized by major search engines
- Helps identify your customers’ problems
- Allows you to share interesting and valuable information to your customers
- Works as a guide to your products and services without looking like an advertising gimmick
- It’s a great platform to cultivate your own fan base
1. Easily recognized by major search engines
Did you know that thousands—no, millions—of Internet users set their homepage to Google? Same goes for Yahoo! In fact I have Yahoo! as my homepage on my home computer. All this is absolutely free marketing. Imagine all those money used to pay for commercials turning into direct profit for you instead of being handed over to those TV executives.
2. Helps identify your customers’ problems
When you talk about new menu items and services on your restaurant marketing blog, your followers get the chance to react and post problems they might have with it. This is a good thing. As a restaurant operator, it’s important that you keep in touch with what your customers think about your little operation.
3. Allows you to share interesting and valuable information to your customers
A restaurant marketing blog is a two-way conversation platform. Customers get to share their problems, you get to communicate new and interesting tidbits about your restaurant.
4. Works as a guide to your products and services without looking like an advertising gimmick
A restaurant marketing blog is essentially a complete guide to your restaurant’s services. It’s effective, too. Instead of paying thousands of dollars for a TV commercial that says, “Hey, come to our restaurant. We have the best sausages in town”, you get to write about why your sausages are special, and let your followers decide if they want to try it or not.
5. It’s a great platform to cultivate your own fan base
A restaurant marketing blog is where you pamper your fans and followers outside the restaurant. Make them feel like they’re a part of your little operation, and I’m sure they’ll stick around much longer than if you chose not to blog about your restaurant.
Look at all the benefits of a restaurant marketing blog. Check the examples I mentioned. If you had made up your mind not to start a blog, I hope these will get you to reconsider. I’m going to spell it out for you here: there’s nothing to lose and everything to gain in starting a restaurant marketing blog.
June 29th, 2009 at 11:16 pm
[...] remember saying in another article that making your customers feel like they are a part of your operation is an effective way to lure [...]