How A Regular Guy From Los Angeles Found Great Success By Marketing A New Restaurant Online

There is always the issue of marketing a new restaurant. I mean, marketing a business that’s been in operation for a couple years is tough, too. But getting people to notice a new restaurant, that’s something else.

I think Mark Manguera had this same problem a while back when he first started getting ideas of opening a Korean BBQ-slash-taco store.

KogiBBQ is the result of Mark and his team’s hard work. It’s what I like to call a rolling food store, meaning KogiBBQ relies much on its online presence to alert some 27,000 followers, more or less, where the store is headed next. Mark’s gamble in marketing KogiBBQ online paid off big time.

I know you’re dying to get noticed too. Fact is I found this great website, Restaurant WebMaster, which caters specifically to small and medium restaurant businesses. RM offers four different levels of exposure to choose from. They are…

1. Highlighted Restaurant (around $99 to $199 a year)
Highlighted Restaurant pages are geared to receive the most traffic coming from RM’s websites. RM uses a clever little corner peel technique that lures curious individuals into clicking and revealing the rest of the ad. You also receive all the benefits of Featured and Suggested Restaurant categories.

I suggest you try this one out, if you can afford it, to jumpstart your goal of marketing your new restaurant on the Internet.

2. Featured Restaurant (around $39 a year)
This category puts your restaurant on the scroller at the top of RM’s restaurant directory files. Right now there’s only room for twelve restaurants on the scroller. If you choose this plan, your restaurant gets to be one of those featured twelve.

RM will also link directly to your existing restaurant website.

3. Suggested Restaurant (around $19 a year)
Suggested restaurants are listed with a hot link in the middle of RM’s directory site, just under the featured restaurants. In my opinion, if you aren’t completely made up about going online with your marketing of your new restaurant, I suggest you try this one out. I mean, what’s $19 a year?

4. Free restaurant listing
There’s the magic word – free. In this category, you can send in articles about your restaurant and its services and RM will publish them on its website. It’s a great way to stir some attention without spending anything.

KogiBBQ is one of the most successful restaurant businesses around. Check out KogiBBQ’s followers on Twitter if you still don’t believe me. Anyway, the importance of marketing a new restaurant online is as clear as day. It’s very effective when done right. Period.

Can you suggest any other good ways to market a new restaurant on the Internet?