How Pizza Hut Turned Charity Work Into A Phenomenal Brand Promotion Campaign On Twitter

At a time of affordable burgers at McDonald’s and three-figure meals at Le Cirque, more people around the world spend their days hungry and without food. We all know this. But are we doing anything about it? Pizza Hut is.

Last month, Pizza Hut launched an ambitious online campaign to fight world hunger. Partnered with Twitter, the famous pizza chain turned to its 17,500, more or less, followers on the social media site.

For each re-tweet, Pizza Hut pledged to donate four meals to the World Hunger Relief, a support campaign of the United Nations World Food Programme and other hunger relief agencies worldwide.

President of Pizza Hut Scott Bergren says,

Global hunger has reached epic proportions this year — reaching more than 1 billion hungry people around the world. At Pizza Hut, our goal is to get the word out about what can be done to help feed the hungry. We’re asking our customers to help us spread the word through a simple tweet, and in exchange we will provide meals for World Hunger Relief.

The tweet goes like this: “We will donate 4 meals to World Hunger Relief 4 each person who RTs this: http://ow.ly/qWn8 #pizzahut (More: http://ow.ly/r3Cy).”

What does this say about reaching out to customers on social media sites like Twitter?

It’s very effective, especially when done right. The right occasion and the right message could put anyone’s attention on your restaurant, even people who aren’t familiar with your brand, with just a simple Tweet alert.

For tips on how to establish a good following on Twitter, view this post.

Pizza Hut pulled a good one this time – promoting brand name through charity works using an effective online campaign. Is your restaurant doing the same?

Tell me what you think by leaving a comment after this post.

This entry was posted on Thursday, November 19th, 2009 at 3:37 am and is filed under Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.