How To Attract New Customers And Keep Loyal Patrons Through Restaurant Marketing On Twitter
An amateur restaurant owner goes, “What’s so great about online marketing for restaurants?” I go, “It’s simple, it’s easy, and it will only cost you as much as you’re willing to spend on the promotions alone. The advertising itself is free, or almost free.”
As online restaurant marketing goes, one of the most popular and effective medium right now is Twitter. Yes, that social networking website that lets users post small messages comprised of 140 characters or so. It’s amazing what technology can do to help businesses these days.
Here are some tips on how to work your restaurant marketing on Twitter.
Let them in on a little secret
The works: Tell our waiters the password “I like it shaken and stirred,” to get your free martini. I only have 50 glasses to give away.Effect: This kind of marketing works because it lets your customers feel they’re getting some inside information that you feel only they deserve to enjoy.
Offer a tempting impromptu special
The works: Our bartender seems to have hit something good this time. Come in before 10PM tonight and be the first lucky 20 folks to taste it – free!My pasta chef is feeling creative tonight. Be the first 5 customers to say “creative” in front of him to try out his new limited time-only dish.
Effect: This is great for transforming slow days into busy nights. The trick is to get customers through the front door using Twitter marketing. Keep them seated long enough and they’ll get hungry and spend more.
Reward your patron customers with specials
The works: Sign up for our free monthly newsletter and get another thing for free – entree coupons for Valentine’s Day!Effect: You invite them into your restaurant and get valuable information in the process. Two birds with one stone.
Twitter is simply amazing for the attentive restaurant owner. Share your tips on restaurant marketing on Twitter by leaving a comment below.