If You Don’t Invest On Direct Digital Marketing For Restaurants Now, You’ll Hate Yourself Later

These days we are discovering more and more ways to reach the average consumer. For business owner, this is a good thing, especially for restaurant entrepreneurs. restaurant owners can catch new and loyal customers who are on the move any time of day. But thing is, the competition can do so as well.

This is where direct digital marketing comes in. Now you don’t have to wait hours or even days for your message to reach customers through email. You can hit them anytime, anywhere, through more direct means, such as their mobile phone.

According to Quick-Service and Fast Casual (QSR) magazine,

Direct digital marketing is an addressable marketing method where relevant marketing communications are delivered to individuals through the e-mail, Web, and mobile channels using an e-mail address, a Web browser cookie, and a mobile phone number. The principles of direct digital marketing—addressability, message relevance, and personalization—are ideal for restaurant marketers and their customers.

Email marketing had its time and it was five or six years ago. These days there are more direct means to reach customers, and that is what direct digital marketing is all about – taking advantage of newer and faster ways to communicate with consumers.

But don’t take it the wrong way. email marketing for restaurants is still damn useful. But the medium has become more of a one-way communication channel. A customer can’t put a direct order through email. Direct digital marketing, on the other hand, encourages immediate consumer action and feedback.

Some restaurants are already capitalizing on direct digital marketing by developing mobile apps where customers receive the latest news, get coupons, and place orders on their iPhone. It should also be noted that the iPhone make up less than 7% of mobile phone users. But almost every mobile phone out there has an SMS or text messaging feature. This is a good place to try your hand on direct digital marketing as a small restaurant business owner.

QSR magazine writes,

To maximize reach and impact of any mobile program it is important to use the most common form of non-voice mobile communications: text messaging. Sending text messages containing special short-lived offers or limited-time coupons, and even enabling the placement of an order via mobile, are simple programs for marketers to set up and easy for consumers to use.

Direct digital marketing puts you, the restaurant owner, in the driver’s seat of your restaurant marketing campaign. You call the shots, and the message is relayed to your customers almost instantly. Direct digital marketing for restaurants allow you to set up coupons that expire within hours, not days.

Take it from the pros – direct digital marketing will boost your sales and make a positive impact on your restaurant business.

QSR magazine’s full article on direct digital marketing can be found here.

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