If You Don’t Monitor Your Restaurant’s Brand On Twitter Now, You’ll Hate Yourself Later
It was three in the morning—I couldn’t sleep—when the idea for this article suddenly hit me while I was browsing through my Twitter updates. A friend of a friend of mine posted an update about a certain restaurant brand I’d rather not name. Anyway, the message went something like this,
“Just came out of this burger joint, and I must say I’m extremely let down they didn’t have Swiss cheese. That’s like riding in a train without handrails or staying in a hotel that doesn’t have towels.”
I immediately passed the update along to my friends as most of my friends are restaurant operators. I wanted to share this guy’s opinions to them, and in the process teach them the value of monitoring their online presence.
Monitoring your restaurant’s brand online is very important, especially on Twitter, where a mere comment has the extremely volatile property to catch on like wildfire.
I was hooked. I checked the followers of this guy on Twitter and it clocked in at 138,945 – he’s a pretty famous personality. It means that at the click of a button some 138,945 people were alerted to his negative opinions about the restaurant, and those were some very valid opinions too, if I might add.
In a split second, the restaurant’s name was challenged.
I can only hope the restaurant knows the word that’s been spreading about it on Twitter and hopefully be able to defend and redeem itself.
That’s the point I’m trying to get across folks. You can’t please everyone. Sooner or later somebody’s going to complain about this thing or that about your restaurant. You can’t stop these things from happening. Even the most famous restaurants have its detractors.
But what you can do, at least, is monitor your restaurant’s brand online. So when something like this happens, you can take care of the disgruntled customer right away and defend your restaurant’s reputation. In a way, it also serves as customer feedback on your part.
Putting on a blindfold and tying your hands behind your back has never been the best way to win a fight.