Meet The Chef: A Guide To Email Marketing For Restaurants
Email advertisements flying around isn’t exactly a novel idea. Businesses have been experimenting with the medium for some time now. But here is the thing. Nobody ever seems to get it. Even now, after all these years, email marketing for restaurants is still considered a mediocre marketing approach.
If you have may email address, why are you brand advertising to me instead of trying to build a relationship and get to know me and tell me about yourself.
I found this video on the Internet and it is very helpful. I recommend you watch it before we go on.
Done? Let’s begin.
The secret to a successful email marketing campaign for restaurants is by building an organic relationship with your clients. Customers want to see real information, not one-liners. And definitely not a picture of a stuffed potato. Don’t treat them like 6-year-olds who’d look at every piece of spam you send them with profound amazement.
Instead why not let your customers meet your chef through your email marketing campaign? All of us enjoy good food at restaurants but rarely meet the person that prepared it. In most restaurant establishments, the gap between the chef and the customer is as thick as the drywall separating the kitchen from the dining area.
Here’s a thought. Why not design a “Meet the Chef” section in your email ads, and then ask one of your chefs to produce a write up for it? Here are some ideas for the article.
- showcase their experience
- explain the nuances of preparing a certain dish and give out coupons for it
- tell a story behind the creation of a dish
- provide an exclusive recipe
- write about a day of working in your restaurant
- give a tour of the kitchen, introduce the other staffs
- provide nutritional information on your dishes
Don’t pressure your chef into writing a 5,000-word essay. Keep it short and sweet, and about making the section into a monthly thing, give it a thought, too. Hopefully you’d be able to turn a boring email advertisement into something your customers would look forward to on a monthly basis.
It’s about time somebody revolutionize this long-standing, but underused, campaign of email marketing for restaurants.