Proof That Social Media Works As An Effective Restaurant Marketing Platform
Always try to see things in a positive light, even when there’s tough competition. Fact is if there’s one thing you could take from having other restaurants in your business area, it’s the opportunity to learn from your competitors. As the saying goes, “Keep your friends close and your enemies closer.”
This is what came to mind when I heard Red Mango was pulling this stunt on the Internet.
Recently Red Mango opened its fan page on Facebook, the social media website that’s on everyone’s mind these days. To celebrate its garnering more than 100,000 fans, the yoghurt franchise is giving away coupons to its Facebook fans good for slashing $1 off any order.
Dan Kim says about this recent development,
“In a short time our Facebook fans have become dedicated lovers of our all natural frozen yogurt. Facebook is a fun, engaging and rewarding way for Red Mango to communicate directly and interactively with our customers. We are excited to thank the 100,000 fans that stand by our product and brand.”
Dan Kim is the CEO, president, and founder of Red Mango Inc.
Red Mango is planning to give fans additional rewards for every 100,000 new fans on Facebook.
Like I said, the moral of the story is to learn from the competition. See what works for them and what doesn’t. Then take the things that work and modify it a little so it goes well with your business workflow. In this case, Red Mango is harnessing the marketing potential of Facebook by giving away free coupons on its fan page and encouraging more people to sign up.
As a restaurant operator, I’m sure you could come up with other ways to take advantage of social media to boost sales. I wrote this article simply to prove a point: that advertising on social media works. But it’ll only work if you’re determined to make it work. Otherwise, sit back and watch your competition take in all the customers, even your loyal patrons.
Learn from Red Mango’s example.
Visit the Online Marketing section of this blog for more detailed tips on social media marketing for restaurants.