Proof That Susan Boyle Can Help Improve Your Restaurant Business

The Eagles once said,

“There’s talk on the street, and it sounds so familiar.”

There’s definitely some talk going on in the online world, and it’s about none other than Susan Boyle.

Last month, around the first or second week of April, one or the other, a video of Susan Boyle singing on Britain’s Got Talent was aired on CNN. I was stunned. Everyone in my house was stunned, and the judges and the audience on TV, they were stunned, too. Within minutes of the performance Susan Boyle’s fans had uploaded the video on YouTube and millions of people were watching it at a rate of thousands of clicks per second.

A month later, the lucky – and extremely talented – singer is now a household name. What can your restaurant business learn from this incident?

The point I’m trying to get across is this: viral video marketing. Do you think it’s possible for your restaurant to achieve this kind of success through viral video marketing? The short answer is YES.

“The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness…”

Notice the word “pre-existing”. Viral video marketing is effective, almost too good to be true, because it is cheap because it uses social networks that are already in place, most of them free. In my previous articles I’ve talked about advertising on Facebook, Twitter, etc. This time heed Susan Boyle’s example of viral video marketing.

Thing is you never really know which videos will go viral and which videos won’t. The principle is that it only takes one video out of a hundred videos to become a sensation. It’s your job to find that magic video. I believe that as a restaurant operator you should always be on the lookout for happy moments in your dining and kitchen area, and capture it using any video recorder you could buy these days for less than $150. Now that’s a bargain.

It is common courtesy to ask your customers’ permissions first before uploading the website on YouTube. Keep this in mind. I’m sure they’d say YES anyway.

Check out Kogi Korean BBQ restaurant for sample videos made for restaurant blogs.