Restaurant Marketing System: Techniques That Enable You To Maximize Your Twitter Potential
Twitter. Tweet. Tweets. Tweeting.
If you don’t know your way around the Internet, which I doubt if you’re reading this article, you might take those four words as the sound a bird makes or something. But any Internet-savvy person will tell you Twitter is a fun social networking website. To a restaurant operator, Twitter is also an efficient restaurant marketing system.
Twitter has been around some time, and many businesses – especially small restaurants – showed interest in it right from the beginning. Then Kogi BBQ opened and demonstrated businesses everywhere how to use Twitter as an effective restaurant marketing system like a seasoned Iron Chef.
According to surveys coming from Kansas and Boston City, Twitter is doing one hell of a good job. Major restaurant franchises use Twitter to advertise menu specials and events. Operators tweet to communicate directly with patrons. Even chefs, on their spare time, they use Twitter to talk with customers and share exclusive recipes.
Here are some tips on how to advertise properly on Twitter.
Be active. Popular franchises send out tweets several times a day. If you’re just starting out, the last thing you want is annoy your fans with a lot of updates, especially in the beginning. I suggest you create a posting schedule and stick to it. This way your Twitter fans will know when to expect an update from you.
Write in color. Tweeting is a lot like naming a book—you need to grab the reader’s attention right away, or else lose them to the next book on the shelf. Boring tweets will be ignored. Direct sales pitches will be deleted. Period. Write in colorful and creative language to engage your audience.
Give and take. The reason you’re tweeting is to advertise your services. But if all you do is sell, sell and sell—before you know it, people will grow tired of you. Share a few recipes, distribute discount coupons, ask their opinions for a new dish. Give your followers something if you want them to give something back.
Make them feel special. Put together an event or menu special exclusive to your Twitter fans. Give them a special code on Twitter which they could use to redeem a deal—discount, special wine, etc.—at your restaurant. This strategy is a great way to measure your Twitter success, and at the same time makes your Twitter followers feel special.
Twitter is no doubt the hottest recipe for success right now. If you’re looking to advertise your restaurant online for the first time, don’t forget to make room for this one-of-a-kind restaurant marketing system in your plans.