Winning Tactics For Advertising Your Restaurant On Facebook
A restaurant owner needs to hear only one thing to be convinced to advertise on Facebook.
Another blog says,
“Facebook is one of the most popular social site in the world with 200 million users so far as confirmed by Facebook recently.”
What does this mean for restaurant operators? It means there are 200 million big Facebook users waiting to be introduced. A true entrepreneur doesn’t let this kind of opportunity go to waste.
So you decide to advertise your restaurant on Facebook. But take note it isn’t as easy as putting two and two together. There are some secrets—four to be exact—that you need to be aware of to be able to advertise successfully on Facebook. Go over these pointers very carefully.
1. Just be yourself
Some of the most interesting profiles are those where the user acts simply as himself or herself – no preservatives added.
The same goes for creating a Facebook fan page for your restaurant. It helps to bring your personality onto the page to make it seem lively and interactive. If you see yourself a funny guy or girl in real life, post restaurant updates and food tips written with a twist of humor. You’re more likely to get repeat viewers the more smiles you put on people’s faces.
2. Be yourself, but don’t overdo it
Your personal profile and restaurant fan page are going to be lumped together on one page. So make sure not to reveal too much information about yourself, especially if it’s going to hurt your business more than improve it.
There’s this thing called too much personal information. Draw a line between your personal life and business life and make a conscious effort to maintain that balance.
3. Loosen the necktie from time to time
Facebook is a place to mingle and make friends. It’s not a place to sell vitamins or whatever delicious and mouth-watering food is on your restaurant’s menu. Selling on the Internet takes time and conscious effort, just like in real life.
Don’t come across as too salesy. Period.
4. Success is in the timing
I know I told you to loosen the tie a little. But let’s admit it, there will come a time when you need to make your move.
The key is to loosen the tie long enough for you to build solid relationships with other members, and then throw the sales pitch when you feel the time is ripe. Talk in private with interested members to keep your fan page clean and newcomer-friendly, as well as to maintain the balance between personal and business matters.
Advertising your restaurant business on Facebook ought to be more fun than hassle, more productive than counter-productive. Follow these steps and you’ll only see good results in the long run.
This YouTube video discusses these pointers in more detail. I recommend you watch it.