The year 2010 is going to be an interesting one for restaurants. There will be changes, and they will be big, enough to draw the line between success and failure of your restaurant business. New York-based restaurant consultants Michael Whiteman and Joseph Baum have compiled a list of potential dining trends for 2010. I find [...]
For some reason, the title of a short story I read a long time ago called “Put Yourself In My Shoes” came to me as I sat down to write this article. Last month I came across an article by Rohit Bhargava on the internet. The article had an interesting title, “Forget Eating Your Own [...]
Many small business owners think restaurant branding and restaurant marketing naturally go hand-in-hand. I used to think that way too when I first started out. When you market your brand, you are branding it, too. That isn’t always the case. Most restaurants—or every small business, just about—practice business marketing by identifying key markets, attracting new [...]