Is it starting to get to you? Email marketing this, email marketing that. Why should you care about email marketing? “I’m in the restaurant business. I should be worried about the menu and not about whether my newsletter is making the rounds in the neighborhood, right?” Wrong. You are in the sales business. You sell [...]
As restaurants go, you can’t get any more sophisticated than fine dining restaurants. These restaurants are at the top of the foodservice business hierarchy. So okay. Fast food might bring in more profits at the beginning. But fine dining restaurants make reliable long term sources of income, and you get be in the position to [...]
Email marketing is an effective and important way to reach customers and boost restaurant sales. There’s no denying it. Email marketing is convenient, cheap, and most importantly, it works – if done right. Here are five simple tips on how to maximize your email campaign to help with restaurant sales. 1. Register your customers There’s [...]
Email advertisements flying around isn’t exactly a novel idea. Businesses have been experimenting with the medium for some time now. But here is the thing. Nobody ever seems to get it. Even now, after all these years, email marketing for restaurants is still considered a mediocre marketing approach. If you have may email address, why [...]