4 Simple Tips To Catapult Your Restaurant Brand Name On Facebook

Who hasn’t tried Facebook? Who doesn’t even know Facebook? I’d be hard pressed to find someone without a Restaurant City or Farmville account. Simply put, Facebook has become one of the most visited—or overcrowded—websites over the last couple years. A study shows that 6 billion minutes are spent every day on Facebook all over the world. The question: what does this mean for your restaurant?

Get that worried look off your face. If anything, Facebook brings a lot of blessings to your restaurant—or any business, for that matter. Facebook is a household name. It’s a place where millions of people hang out. Facebook is one of the most popular websites on the internet. Therefore Facebook is a marketing machine.

But take note there more than 700,000 other businesses are competing for people’s attention on Facebook. Your restaurant is just one of them. But what am I here for, right? Here are 4 effective strategies to advertise on Facebook and gain a loyal following.

1. Add, add, add friends
Facebook is a gem for business owners because it connects friends with friends and friends of friends of friends. The same goes for maintaining an active business page for your restaurant. Keep adding people to your friend list. Add as many as 5,000 friends, or more. Don’t stop adding until you hit that magic number.

2. Create a fan page for your restaurant
A fan page is where your fan and followers can post their ideas and suggestions about your brand name in an open forum. It encourages discussion and brand awareness. So as soon as you’ve created an account on Facebook, proceed to creating a Facebook fan page for your restaurant. And remember – keep the fan page updated as often as you can.

3. Keep the fan page active by publishing interesting content
After a brief biographical background of your restaurant, you need to keep updating your fan page with fresh, interesting content to keep it going. There’s no concrete rule on how many times a fan page requires an update. But a good rule to remember is at least twice a day, usually before the major meals – lunch and dinner. Add mouth-watering pictures of your delicious recipes and offerings. Who knows? You might just attract the taste buds of a hungry friend or two.

4. Find a partner
Two heads is better than one, right? Right.

Go around your neighborhood and search for businesses with a fan page on Facebook. Ask them that if they’d be kind enough to promote your business on their fan page, you’d happily do the same on yours. The more partners you have, the better. This way you could still market your restaurant to people outside your market range without looking like an outsider.

Follow these tips when creating your Facebook fan page, and update me with your results.

Tell me what you think by leaving a message after this post.

Winning Tactics For Advertising Your Restaurant On Facebook

A restaurant owner needs to hear only one thing to be convinced to advertise on Facebook.

Another blog says,

“Facebook is one of the most popular social site in the world with 200 million users so far as confirmed by Facebook recently.”

What does this mean for restaurant operators? It means there are 200 million big Facebook users waiting to be introduced. A true entrepreneur doesn’t let this kind of opportunity go to waste.

So you decide to advertise your restaurant on Facebook. But take note it isn’t as easy as putting two and two together. There are some secrets—four to be exact—that you need to be aware of to be able to advertise successfully on Facebook. Go over these pointers very carefully.

1. Just be yourself
Some of the most interesting profiles are those where the user acts simply as himself or herself – no preservatives added.

The same goes for creating a Facebook fan page for your restaurant. It helps to bring your personality onto the page to make it seem lively and interactive. If you see yourself a funny guy or girl in real life, post restaurant updates and food tips written with a twist of humor. You’re more likely to get repeat viewers the more smiles you put on people’s faces.

2. Be yourself, but don’t overdo it
Your personal profile and restaurant fan page are going to be lumped together on one page. So make sure not to reveal too much information about yourself, especially if it’s going to hurt your business more than improve it.

There’s this thing called too much personal information. Draw a line between your personal life and business life and make a conscious effort to maintain that balance.

3. Loosen the necktie from time to time
Facebook is a place to mingle and make friends. It’s not a place to sell vitamins or whatever delicious and mouth-watering food is on your restaurant’s menu. Selling on the Internet takes time and conscious effort, just like in real life.

Don’t come across as too salesy. Period.

4. Success is in the timing
I know I told you to loosen the tie a little. But let’s admit it, there will come a time when you need to make your move.

The key is to loosen the tie long enough for you to build solid relationships with other members, and then throw the sales pitch when you feel the time is ripe. Talk in private with interested members to keep your fan page clean and newcomer-friendly, as well as to maintain the balance between personal and business matters.

Advertising your restaurant business on Facebook ought to be more fun than hassle, more productive than counter-productive. Follow these steps and you’ll only see good results in the long run.

This YouTube video discusses these pointers in more detail. I recommend you watch it.