The recession is real. Everywhere you look, there are establishments closing down for good, and restaurants are no exception. In fact the foodservice industry is one of the most affected sectors by the down economy. As a restaurant operator, how do you get away from this kind of situation? There are two options – fight [...]
One of the things that determine a restaurant’s long-term success is the success of its opening day. I’m not saying the opening day is everything by any means, but it definitely accounts for something. If you could cook up something unique and get folks to talking about “that new place around the corner“, then expect [...]
Let’s talk about online restaurant marketing. I have friends who had made a good start with their businesses and are now enjoying a steady flow of transactions from both old and new clients. Their line of services falls under different industries, not just foodservice. But they all did one thing in common, which I suggested [...]
Mark Twain once said, Advertisements contain the only truths to be relied on in a newspaper. I don’t know what Mark Twain was referring to back then, but I do know what he said, or wrote, makes a lot of sense these days, especially in the foodservice industry. restaurant public relations is a critical formula [...]
The foodservice business is a tough nut to crack. Put aside the fact that we’re in a recession, one minute your essence of crab soup is the talk of the town and the next, a new place opens down the block and eats into your profits like a worm to an apple. This is where [...]
In my previous article, I talked about restaurant design being the face of your business, the first link to communicating with your customers. So okay. After impressing them with your interior designs, what’s next? They sit down at one of your tables and begin to order, and this is where restaurant menu design comes in. [...]
These days when I walk into a restaurant, whether it’s commercial or otherwise, I’m always amazed at how the interior is a mess and that nothing contributes to the selling of food. The lighting is bland, the décor unattractive, the food shields block more than they show. This is what experts in the foodservice industry [...]