It’s the first month of the new year and you’ve just opened your dream restaurant. Take note, your dream restaurant. So as much as possible you want everything to work out smoothly, from the in-house operations to advertising. I can help you on the latter. There are a few essential steps you can take, as [...]
For some reason, the title of a short story I read a long time ago called “Put Yourself In My Shoes” came to me as I sat down to write this article. Last month I came across an article by Rohit Bhargava on the internet. The article had an interesting title, “Forget Eating Your Own [...]
Food safety is always a concern for restaurant operators. Simply put, you won’t be getting any repeat business if your customers are contracting salmonella or E. coli—food-borne diseases—after eating in your restaurant. It might hurt your business, but consumer safety is what Google hopes to achieve with its latest project. How does Google, a search [...]
I know Google. I know how Google works, that it’s been doing online ads for a long time. Google has always been a great restaurant marketing tool. I’m sure you know Google, too. But here is the thing. The rise of mobile phone users has led Google to unveil their newest technology: Mobile Ad. Are [...]
Blogging is funny. If you’re reading this article, do I really need to explain why your restaurant business needs its own blog website? This article is evidence in itself! Anyway let’s get down to business, and allow me to explain why a restaurant marketing blog website is essential to your business success. In another article, [...]
Last year was a hard year for restaurant operators thanks to the recession. I should know. I have friends who are thinking about throwing down the apron for good, or else cut back significantly on their budget. “This business is getting nowhere,” my friends tell me. They all sing the same tune. Experts are saying [...]