Tough competition has forced restaurants to advertise. There are more restaurants than most customers could afford dine in, especially in major cities. So what’s a restaurant owner to do? Advertise, of course, to get the lion’s share of the market. But when restaurant owners think of advertising they think about getting an effective message out [...]
Blogging is funny. If you’re reading this article, do I really need to explain why your restaurant business needs its own blog website? This article is evidence in itself! Anyway let’s get down to business, and allow me to explain why a restaurant marketing blog website is essential to your business success. In another article, [...]
There is always the issue of marketing a new restaurant. I mean, marketing a business that’s been in operation for a couple years is tough, too. But getting people to notice a new restaurant, that’s something else. I think Mark Manguera had this same problem a while back when he first started getting ideas of [...]
They say learning is a never-ending process. For restaurant operators, here’s the opportunity to learn something very important: Twitter might just be the killer application that could turn your restaurant brand into a household name. It’s social, it’s easy, and most importantly, it’s cheap. Let’s learn something from the success of Naked Pizza. Naked Pizza [...]