Managing a restaurant is no walk in the park. Even before you declare your restaurant “open for business”, there are a lot of things that needs to be done and needs to be taken care of. There’s no denying that restaurant owners are hardworking and very knowledgeable individuals. But any successful restaurant owner will tell [...]
This is a short post, but I’ll leave you something good to think about by the end of the article. Let’s talk about restaurant furniture. Yes, your tables, chairs, magazine stands, bar stools, the pictures hanging on the walls, etc. Furniture. Thing is people have a habit of looking at something from a biased perspective. [...]
I know some people who’d started their restaurant business without taking the services of an outside consultant. They said they wanted to save the money that would otherwise go to the consultant, or else use it to buy an additional table or a coat rack. A couple months later, the business fell apart like a [...]
Someone looking to start a restaurant business shouldn’t read the paper. It’s disheartening to read about what’s going on in the economy these days. In fact statistics show that 90% of businesses, just about, would fail and shut down for good during its first five years. So okay, who wants to start a new business? [...]
At a time of affordable burgers at McDonald’s and three-figure meals at Le Cirque, more people around the world spend their days hungry and without food. We all know this. But are we doing anything about it? Pizza Hut is. Last month, Pizza Hut launched an ambitious online campaign to fight world hunger. Partnered with [...]
When was the last time eco-friendliness affected your choice of food? It might have been a long time ago, or it never affected you even once. In any case, you don’t remember when. But this new survey by M/A/R/C Research shows a surprising fact: that eco-friendly restaurants are making a comeback. Slowly but surely. Respondents [...]
Many small business owners think restaurant branding and restaurant marketing naturally go hand-in-hand. I used to think that way too when I first started out. When you market your brand, you are branding it, too. That isn’t always the case. Most restaurants—or every small business, just about—practice business marketing by identifying key markets, attracting new [...]
There are things you need to give up when the country goes into a recession. As a restaurant operator, you need to figure out what this thing is for your customers because, believe it or not, it is going to hurt your business. But I’ll save you the trouble and just tell it to you [...]
It’s a daring title, I know. But now that I have your attention let me make it clear what I really mean when I say marketing is more important than the products in your restaurant. Let me begin with a quote from another blog article. “Unfortunately, however, my experience is that you can make ANYTHING [...]
In May 2006, a study showed that 11,820 searches were made for pizza restaurants. Don’t get me wrong. This isn’t only about pizza restaurants. Another poll showed that 89% of customers research online before going to a restaurant, just about, 57% of which admitted they’ve gotten into the habit of browsing the restaurant’s website first [...]