Restaurant Marketing Zone

A friend of mine once asked, “I recently hired a restaurant consultant. What else can I get him to teach me other than how to manage my business?” I raised the coffee to my lips and gave it some thought. Then I said, “The second most important thing you could get a consultant to teach [...]

I have a friend who is a marketing major. He drives a car to work every day. But every so often his car breaks down—the engine won’t start or else one of the tires gave out overnight—and he has to commute on his way to work. I have never seen my friend try and fix [...]