I have a friend who is a restaurant owner. He runs a fairly popular restaurant in his local area. But thing is, 2009 left him with a small hole in his pocket, and now he’s interested in hearing ways how he could cut down on his advertising costs without compromising his restaurant brand awareness. He [...]
A lot of people are getting into this digital matchmaking thing these days. I could name at least a couple friends – or friends of a friend – who met their significant other while chatting online or else browsing a social media website. Twitter is quickly becoming a household name when it comes to meeting [...]
Restaurant operators nowadays are lucky. They don’t know what it’s like to market a restaurant the old-fashioned way: purely word-of-mouth. These days customer feedback is still as valuable to a restaurant entrepreneur, but it’s much easier to get around, thanks to the Internet. Online restaurant marketing tools such as blogs, SEOs, social media and etc. [...]
We live in a world where the big boys dominate the playing field. This is something I’m not going to lie to you about. Especially in the foodservice industry, where big chain restaurants—McDonald’s, Burger King, etc.—get all the customers and a huge chunk of the market. Small business owners are left to feed on the [...]
For restaurants, the battle for customers is no longer restricted to whoever serves the bigger meatball on top of their spaghetti platter. The war first and foremost takes place online. As a restaurant owner, you ought to be concerned about growing your list of emails as much as what’s the daily special for next Tuesday. [...]
The foodservice business is a tough nut to crack. Put aside the fact that we’re in a recession, one minute your essence of crab soup is the talk of the town and the next, a new place opens down the block and eats into your profits like a worm to an apple. This is where [...]
Social media is both familiar and unexplored lands for restaurant operators. It’s been around some time, yet any online marketer will tell you there are still vast uncharted opportunities in social media waiting to be tapped. Problem is, you already signed up for Twitter, Facebook, and even YouTube, but for some reason customers just don’t [...]