An amateur restaurant owner goes, “What’s so great about online marketing for restaurants?” I go, “It’s simple, it’s easy, and it will only cost you as much as you’re willing to spend on the promotions alone. The advertising itself is free, or almost free.” As online restaurant marketing goes, one of the most popular and [...]
These days we are discovering more and more ways to reach the average consumer. For business owner, this is a good thing, especially for restaurant entrepreneurs. restaurant owners can catch new and loyal customers who are on the move any time of day. But thing is, the competition can do so as well. This is [...]
In order to be successful you need to strike at the heart of the matter. As a restaurant owner, you need to think BIG. opening a restaurant in some rundown desert town won’t get you anywhere. You must aim for the populous cities—Chicago, New York, Los Angeles, Toronto, etc.—but unfortunately that’s where the competition is [...]
It’s the first month of the new year and you’ve just opened your dream restaurant. Take note, your dream restaurant. So as much as possible you want everything to work out smoothly, from the in-house operations to advertising. I can help you on the latter. There are a few essential steps you can take, as [...]
It’s fair to say that advertising can make or break a restaurant business. The purpose of restaurant advertising is to inform, but it goes both ways – the restaurant owner should also be well informed about the advertising options available to him or her. Let’s look at the different advertising mediums and compare their pros [...]
I am a big fan of Mo Twister, a radio show host back in my home country. I don’t get to listen to him too often now, but I check his blog every now and then. Last Saturday, I found something quite interesting. In the blog post, DJ Mo was bashing this restaurant near the [...]
For some reason, the title of a short story I read a long time ago called “Put Yourself In My Shoes” came to me as I sat down to write this article. Last month I came across an article by Rohit Bhargava on the internet. The article had an interesting title, “Forget Eating Your Own [...]
What’s the first thing that comes to mind when you’re looking for a fine restaurant to go on a date? Where do you look for a restaurant to eat out for lunch? The internet. Do you still place orders on the phone? No, you do it on the internet, on the restaurant’s website. Internet marketing [...]
I’m a business coach, and it’s a part of my job to talk with and act as advisor to all of my small business owner clients. That’s what I get paid for – to give people a straight answer. Period. But here is the thing. Did you know that more than half my clients, in [...]
For restaurants, Twitter is the king of social media. You should know how much faith I have in it if you’re reading this article from my blog. But Twitter won’t solve your problems if you don’t know how to “catch” an audience. You need to gain their trust, and make it clear that your tweets [...]