Restaurant Promotions: Four Simple Steps To Catapult Your Sales Through Fast Food Lunch Service

Sunday, June 7th, 2009

There are things you need to give up when the country goes into a recession. As a restaurant operator, you need to figure out what this thing is for your customers because, believe it or not, it is going to hurt your business. But I’ll save you the trouble and just tell it to you [...]

The Truth About Restaurant Start-Up Costs

Thursday, June 4th, 2009

I recently read an article that goes like this, “New restaurant ventures have a notoriously high failure rate, a fact of which financial institutions are well aware.” This is some scary news alright. So I’ve decided that, for the time being, I’ll be talking about the first critical steps as well as the restaurant start-up [...]

Learn How To Explode Your Restaurant’s Sales Using Twitter

Monday, May 25th, 2009

They say learning is a never-ending process. For restaurant operators, here’s the opportunity to learn something very important: Twitter might just be the killer application that could turn your restaurant brand into a household name. It’s social, it’s easy, and most importantly, it’s cheap. Let’s learn something from the success of Naked Pizza. Naked Pizza [...]

Four More Tips To Increase Revenue With Proper Food Merchandising

Monday, April 27th, 2009

In the last article, we talked about five effective ways to improve sales through proper food merchandising, a restaurant marketing strategy advocated by foodservice specialist Diane Chiasson. But the list doesn’t end there. Here are four more tips from the expert. 1. Use merchandising and cross-merchandising to boost sales Here’s a good question to get [...]