There’s good reason why certain locations are a sucker for restaurant establishments. Look at New York, Paris, London, Tokyo, etc. These locales are high-traffic spots, and a prospective entrepreneur would do good to consider opening a foodservice establishment in such areas. But the thing is, there’s also the problem of oversaturation. These spots are filled [...]
Mark Twain once said, Advertisements contain the only truths to be relied on in a newspaper. I don’t know what Mark Twain was referring to back then, but I do know what he said, or wrote, makes a lot of sense these days, especially in the foodservice industry. restaurant public relations is a critical formula [...]
The saying goes, “You are what you eat.” I’m not going to challenge anything about that statement. I also believe you are what you eat, and fact is I’ll go ahead and say it even applies to restaurants as well. As an operator, your restaurant marketing plans should reflect what you want your restaurant to [...]
Ask yourself, “Will I eat in my own restaurant?” The easy answer is “Yes,” but then again that’s an easy question, too. If you really want to understand how the customer’s mind works, you need to put yourself in his or her shoes, and ask yourself the real painful question, “Why should I eat in [...]
In business, there is this concept restaurant marketers call the confidence gap. It’s a simple concept that even an elementary schooler would understand. Simply put, the confidence gap is when the customer can’t seem to determine whether the services or products of a given company is any different, better, or worse than the rest of [...]