If anything, the Christmas holidays is a time for change. It’s the season to spoil ourselves and, as restaurant owners, an opportunity to grow our business. But it’s also a great time to look at your business operations to see which aspects of it deserve carrying over to the new year and which ones has [...]
There will always be competition. This is something you need to get into your head the moment you decide to open a restaurant. If there isn’t a single restaurant in your area, expect one to pop up within months or a year of your operation. No doubt your prominent presence as the only restaurant in [...]
Most business experts say that around 80% of income comes from only 20% of the restaurant’s clients. This is called the 80/20 rule, and it’s something new restaurant owners should note down. Fact is seasoned restaurant business owners use this knowledge to boost their success. What does the 20% denominator tell you? Out of 10 [...]
Is it starting to get to you? Email marketing this, email marketing that. Why should you care about email marketing? “I’m in the restaurant business. I should be worried about the menu and not about whether my newsletter is making the rounds in the neighborhood, right?” Wrong. You are in the sales business. You sell [...]
When was the last time eco-friendliness affected your choice of food? It might have been a long time ago, or it never affected you even once. In any case, you don’t remember when. But this new survey by M/A/R/C Research shows a surprising fact: that eco-friendly restaurants are making a comeback. Slowly but surely. Respondents [...]
One funny line, a one-liner or a full-blown story about Bill Gates’ kids wanting iPods for Christmas, could turn your restaurant into a gold mine. Jon. Yep, that’s me. I’m one of those advocating the concept that humor and being funny is good for your restaurant business. Take the case of Shaun Clancy, 39-year-old owner [...]
This morning I woke up and found this interesting article on Yahoo!. It was a market analysis of eight restaurants in the US that are still making a good dollar after the recession hit the country near the end of 2007. All emphasize value, whether it’s huge portions or quality for less. It’s exhilarating to [...]
I’ve been talking about social media—Facebook, MySpace, Twitter, etc.—as means of establishing presence on the internet. Do you own a small restaurant business? There’s no better way to spread that piece of good news than to create a fan page on Facebook or get fans to follow you on Twitter. I’ve also worked with a [...]
Who hasn’t heard of social media? My kids love their MySpace, I mingle on Twitter from time to time. Even my wife plays her farm and restaurant applications on Facebook. But here’s the real thing: are restaurants actually using social media? I’ve been raving about them ever since I started this blog, and I’m sure [...]
Promoting a restaurant is no easy task. It’s going to take a lot out of you. These days of global recession and restaurants going out of business, you need to be extra creative if you want to see your restaurant take off. It’s sad to think not every restaurant owner out there could get this [...]