Restaurant Mailer: Get A 15% to 25% Increase In Sales Through Direct Mail Advertising

Thursday, August 13th, 2009

I opened my inbox the other night, after having a wonderful dinner with some old friends, and found five spam emails waiting for me. I clicked each of their checkboxes and then clicked delete. So there, gone, just like that. This is one of the things direct restaurant mailer does better than email advertising. If [...]

Outwinning The Competition Without Cheating

Wednesday, March 4th, 2009

Business is war, or so the Japanese say. Businessmen are always taught to think that there is no room for second place in business, and there is only win or lose to think about in the battlefield. The difference between war and business, however, is that there is no room for unorthodox and dirty tactics. [...]