There’s the saying, “The way to a man’s heart is through his stomach.“ That should tell you women know a thing or two about food and how to satisfy men with their cooking. It should also explain how more women restaurant managers and owners are driving more customers into their restaurants over the past couple [...]
I had a good talk with a friend the other day about his restaurant business. Like most restaurant owners trying to crawl past the recession, he was having some problems, and he had hired a couple of consultants to help him get to the bottom of things. This is what he had to say. “You [...]
The recession is real. Everywhere you look, there are establishments closing down for good, and restaurants are no exception. In fact the foodservice industry is one of the most affected sectors by the down economy. As a restaurant operator, how do you get away from this kind of situation? There are two options – fight [...]
I can’t help but get annoyed at how most restaurants are willing to pay hundreds—no, thousands of dollars for marketing campaigns that don’t work. I have friends in the business who tell me their clients continue to pay the same sales people who bring up the same ineffective strategies again and again: magazine and newspaper [...]
There’s a vicious cycle going on when it comes to restaurant marketing. Don’t get me wrong. There are several great ways to market a restaurant. But even so, many restaurant operators simply aren’t made aware of the best restaurant marketing techniques by their consultants or advertising sales people. They want you to come to them [...]