You don’t see a lot of small independent restaurants out there recently. The reason for it is bad economy. Small restaurant establishments have been dropping like over-fatigued worker bees in the last couple years thanks to the economic recession. But the worst part is over now. If your restaurant is still up and running, congratulations. [...]
Lenny Kravitz is a great musician, and he once said that nothing is original any more, everything has already been done before at least once. The guy may be telling the truth. Or he has absolutely no idea what he’s talking about. But one way or another, his words definitely ring true in the world [...]
It’s the first month of the new year and you’ve just opened your dream restaurant. Take note, your dream restaurant. So as much as possible you want everything to work out smoothly, from the in-house operations to advertising. I can help you on the latter. There are a few essential steps you can take, as [...]
A restaurant can be big or small, fine-dining or casual, Italian- or Japanese-themed – it doesn’t matter. If you’re a restaurant owner, you need a restaurant manager to take care of things for you. You need someone who has personality and is in the business of running a restaurant, every day, from opening time to [...]
The holidays are always an interesting time for a restaurant entrepreneur. The month of December means more people are going to be eating out, but it also means you’ll have to step up your game if you don’t want your competitors gobbling up all the customers. Christmas, it’s a time to be bold with your [...]
Many small business owners think restaurant branding and restaurant marketing naturally go hand-in-hand. I used to think that way too when I first started out. When you market your brand, you are branding it, too. That isn’t always the case. Most restaurants—or every small business, just about—practice business marketing by identifying key markets, attracting new [...]
The other day I didn’t feel like going to work. So I decided to drop my daughter off at the school. I did that, and that’s when the idea hit me. Schools are a great way to market your restaurant. Think about it. Being school-friendly not only allows you to market your restaurant to children [...]
Last year was a hard year for restaurant operators thanks to the recession. I should know. I have friends who are thinking about throwing down the apron for good, or else cut back significantly on their budget. “This business is getting nowhere,” my friends tell me. They all sing the same tune. Experts are saying [...]
In the last article, we talked about five effective ways to improve sales through proper food merchandising, a restaurant marketing strategy advocated by foodservice specialist Diane Chiasson. But the list doesn’t end there. Here are four more tips from the expert. 1. Use merchandising and cross-merchandising to boost sales Here’s a good question to get [...]