I once sat down with a relative of mine over coffee to talk about restaurant marketing. We talked about a lot of things, but mainly about her restaurant newsletters. She said she’s had great success as a restaurant owner thanks to her newsletters, which brought her more clients and patrons than she could ever imagine. [...]
Email marketing is an effective and important way to reach customers and boost restaurant sales. There’s no denying it. Email marketing is convenient, cheap, and most importantly, it works – if done right. Here are five simple tips on how to maximize your email campaign to help with restaurant sales. 1. Register your customers There’s [...]
Effective marketing for restaurants is the Holy Grail of doing business in this industry. After the food, advertising is right up there as one of the most crucial factors that make or break a restaurant business. I’m sure you’re well aware of this by now. But there’s one thing most restaurant operators–or most business owners, [...]
My grandfather owned and operated a small restaurant. He did it for many years, and back then he didn’t need to worry about restaurant promotionals, such as email newsletters, that kind of thing. For my grandfather having good food and sometimes running a small ad in the local paper was all he needed to run [...]
I have been in this business long enough to make this conclusion: customers are the key ingredients to the success of a restaurant, any restaurant. Here’s what Jose L. Riesco, a consultant, has to say about the importance of public relations in a restaurant business. While restaurant atmosphere, quality of food, value for the price, [...]