The saying goes, “You are what you eat.” I’m not going to challenge anything about that statement. I also believe you are what you eat, and fact is I’ll go ahead and say it even applies to restaurants as well. As an operator, your restaurant marketing plans should reflect what you want your restaurant to [...]
This is the second part of the article restaurant strategies: Three Deadly Leadership Sins. In business, nothing guarantees success better than success itself. But let me tell you one other thing. If you could minimize your mistakes as a leader, what I call deadly leadership sins, that’s one step closer to becoming what you’ve always [...]
Blogging is funny. If you’re reading this article, do I really need to explain why your restaurant business needs its own blog website? This article is evidence in itself! Anyway let’s get down to business, and allow me to explain why a restaurant marketing blog website is essential to your business success. In another article, [...]
I know these are tough times, with the recession and a worldwide pandemic going on. And both are perfectly good reasons to stay home and have dinner in the safety of your own kitchen. As an entrepreneur, you need to step up your restaurant promotion ideas. You need to be able to grab a megaphone [...]
Twitter this. Twitter that. It seems every business and every restaurant wants to advertise on Twitter. But let me assure you Twitter is not fool-proof. Twitter as a free restaurant marketing platform has its share of setbacks too, and I think it is best that you find out about it before any permanent damage is [...]
I still remember the feeling when a public smoking ban was first announced in the area where I used to operate. I had patrons who were also heavy smokers. I worried that I’d lose a significant chunk of my revenue thanks to a new policy that obviously didn’t care about restaurant businesses and their owners. [...]
As a restaurant operator, if there’s one thing you can’t avoid from happening in your restaurant, it’s dealing with difficult customers. It won’t matter how much you train your employees to try and put on a happy face very early in the morning. Simply put, there are customers who come to your place lugging along [...]
This time I’m going back to basics and talk about the “Four C’s” of effective restaurant management. So are you ready? Let’s begin. The Four C’s of effective restaurant management are… 1. Cost Cost is one of the biggest reasons why restaurant operators fail at their own game. For a restaurant business, the biggest cost [...]
I’ve been thinking about this for a while. Last week me and my wife went to this fine dining restaurant near where I work. While we were in the middle of our dinner, the couple at the next table asked the waiter if they could get a tour of the kitchen. The waiter leaned forward [...]
It’s a daring title, I know. But now that I have your attention let me make it clear what I really mean when I say marketing is more important than the products in your restaurant. Let me begin with a quote from another blog article. “Unfortunately, however, my experience is that you can make ANYTHING [...]