Tough competition has forced restaurants to advertise. There are more restaurants than most customers could afford dine in, especially in major cities. So what’s a restaurant owner to do? Advertise, of course, to get the lion’s share of the market. But when restaurant owners think of advertising they think about getting an effective message out [...]
Managing a restaurant is no walk in the park. Even before you declare your restaurant “open for business”, there are a lot of things that needs to be done and needs to be taken care of. There’s no denying that restaurant owners are hardworking and very knowledgeable individuals. But any successful restaurant owner will tell [...]
2009 was a good year for Twitter. It was the year when Twitter finally took off and got the attention of many businesses owners, including restaurant operators. A couple of months later, advertising and marketing your restaurant on Twitter have become essential for any aspiring restaurant owner looking to make a good business. Thing is, [...]
I once sat down with a relative of mine over coffee to talk about restaurant marketing. We talked about a lot of things, but mainly about her restaurant newsletters. She said she’s had great success as a restaurant owner thanks to her newsletters, which brought her more clients and patrons than she could ever imagine. [...]
A friend of mine once asked, “I recently hired a restaurant consultant. What else can I get him to teach me other than how to manage my business?” I raised the coffee to my lips and gave it some thought. Then I said, “The second most important thing you could get a consultant to teach [...]
I have a friend who is a marketing major. He drives a car to work every day. But every so often his car breaks down—the engine won’t start or else one of the tires gave out overnight—and he has to commute on his way to work. I have never seen my friend try and fix [...]
Everybody wants to start a nice business. Easy to manage, a steady flow of profit, gives a sense of accomplishment at the end of the day. Most people want their first business to be a restaurant. It’s possible, but before you sit down and begin imagining your menu, first you need to imagine your business [...]
Social media is a great tool for marketing a restaurant. It’s easy to get going, and most importantly, it costs less than the smallest ad at the back of the morning paper, which nobody reads by the way. But thing is most restaurant owners have this misconception of social media being “too easy” that I’ve [...]
Anyone who has a little money and a dream can open a new restaurant. But the question is whether you can sustain it – do you have the technical skills and expertise to run a restaurant business? You’re in big trouble if you don’t. In the long run you might end up losing more money [...]
The New Year is almost here. I can smell sweet ham cooking in the kitchen, and at the same time I’m writing down the ways I figured to make 2010 the most profitable year for your restaurant. But let’s get one thing straight. Looking forward to a prospective new year doesn’t mean you won’t learn [...]